I’m about to start a summer internship position with Coast Capital Savings on Monday as an e-business strategist. Ostensibly my role is to focus on developing a mobile strategy, however I’m sure my role will include getting involved in various areas of Coast’s e-business operations.
As it turns out I wrote a business plan based for my Technology Entrepreneurhsip class on the concept of enabling credit and debit card payment using smart phones. I worked with a great team on this project (hey George, Alan and Ali!) so I was able to dive into all the challenges that involve working with the existing financial infrastructure. Suffice it to say it’s a complicated, complicated space.
I recently signed up to Groupon. If you haven’t heard about it, you really should check it out. It’s free to sign up and then they send you a daily offer. The offers all appear to be 50% or more, for local restaurants, bars, services and things like that.
Groupon’s the big name in the space, having recently raised $135 million to fund its expansion into Europe (it just announced that it bought CityDeal in Europe expanding its reach to 20 countries). The other big kid on the block is LivingSocial which is trying to challenge Groupon in this billion dollar market. Yes, billion dollar market!
Since Groupon has launched in Vancouver while LivingSocial hasn’t, I’ll focus primarily on my experiences with Groupon, but assuming that their offering is fairly similar, it’s probably worthwhile to look into using both services to market your products.
I recently went on a tour of Rethink Communications in downtown Vancouver. They’re known as a very creative agency that have delivered some very memorable campaigns over the 10 years they’ve been in existence. This one struck me as simply fantastic though. Low budget, highly creative and right on point. It’s for the Rethink Scholarship at Langara College and it’s well worth the next minute and ten seconds of your time. Check it out!
A lot of people think Jamie Oliver is a prat! Naked Chef?! Who cares?
But over the years he has used his celebrity for real-world good. He started hiring disadvantaged youth in England to work in his restaurants (when there was a line of talented and highly skilled cooks that would have sold their own mother’s off as dishwashers for the chance to work for free in his kitchen), he went into English schools and changed what kids eat.
And now he’s come to the States in a new series called Jamie Oliver’s Food Revolution. If you haven’t already seen this show, I strongly urge you to do so. Whether you live in America or in Canada or anywhere else in the world, he’s tackling a real problem that we all face: the industrialization of our food supply has resulted in epidemic obesity levels and an astronomical drop in basic knowledge about nutrition and food preparation.
What a successful rebrand of Old Spice, your grampa’s boring & cheap cologne. It does an amazing job of communicating the core message (blocking body odours) while clearly separating itself from the rest of the category (“lady-scented bodywash”).
I’m about to start a summer internship position with Coast Capital Savings on Monday as an e-business strategist. Ostensibly my role is to focus on developing a mobile strategy, however I’m sure my role will include getting involved in various areas of Coast’s e-business operations.
I recently signed up to Groupon. If you haven’t heard about it, you really should check it out. It’s free to sign up and then they send you a daily offer. The offers all appear to be 50% or more, for local restaurants, bars, services and things like that.
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